1. Science Foundation Ireland is a world-class, Dublin-based agency created by the Irish government to attract leading scientists and industrial partners to spur scientific and economic development and help sustain the nation's growth. Armed with nearly $800 million and a mandate to focus on R&D in biotechnology and information technology, SFI hired Media Wave consultants to help it understand the U.S. media landscape and establish a media profile in the United States. Our consulting team worked closely with SFI principals to define and pursue a media campaign that would capture the attention of the U.S. business and economic community as well as potential recruits to Ireland. In the first several months, we landed two substantial articles in Business Week, including a profile and interview of SFI's director general, William Harris. We also arranged appearances for Ireland's Deputy Prime Minister on CNBC, Fox TV and various U.S.-based Irish media. Media Wave expects to expand on these early successes over the coming year, taking advantage of SFI's unfolding partnership with Lucent Technologies' Bell Labs and other new partners.

2. The North Face, a leading maker of high-quality outdoor apparel and equipment based in San Francisco, wanted to increase national awareness for the company. Our team developed story pitches and background material highlighting the company's turnaround and profiling key people who helped them achieve success. We primarily targeted the business media and within the first six months landed stories in The Chicago Tribune, The Los Angeles Times, The New York Times, The San Francisco Chronicle, The Portland Oregonian, The Denver Post and the Dow Jones News Service. The Dow Jones placement caused corporate parent VF Corp. to witness stock trading at nearly triple its normal volume for several days and climb to a 52-week high. We also set up interviews and gained exposures for The North Face and its president at CBS Marketwatch, Bloomberg Radio and TV and, in an unusual coup, landed an eight-minute segment on NBC's top-rated morning program, The Today Show.

3. Sigma Bleyzer, an equity fund management and investment company that provides a major source of private financing in Ukraine, was seeking media access to advocate its detailed action plan to assist developing nations on the road to becoming market economies. Our team placed stories with CBS Marketwatch, The Washington Times and The Wall Street Journal (an op-ed piece). We also landed two appearances for Sigma Bleyzer's principal, Michael Bleyzer, on CNBC's Wall St. Journal Report with Consuelo Mack. We also organized interviews for Michael Bleyzer with top journalists at Business Week, Forbes, Reuters and The Economist in London and New York.

4. Alcon Inc., the world's largest eye care company based in Switzerland and Texas, was seeking to publicize its newly patented, FDA-approved laser eye surgery procedure and technology. In the first several months, we landed major stories with the Los Angeles Times and the Associated Press, the latter of which was picked up by many newspapers in the United States, including the Orange County Register, Seattle Times, Seattle Post-Intelligencer, the Boston Globe, Kansas City Star, Newsday, The Atlanta Constitution & Journal and The Cincinatti Enquirer. In addition, we placed on CNN a major segment on Alcon's customized LASIK procedure and technology, produced by the network's science editor.

5. Pure Promotions and the National Professional Paintball League wanted to increase visibility of their sport and establish credibility for the league. They asked Media Wave to focus media exposure around its "Super Seven" tournaments, held around the country. In the very first event in Huntington Beach, California, Media Wave attracted far more media coverage than the league has ever witnessed. KABC did 10 live reports for their morning show and Good Morning America time slots, four more live reports for their noon news show and a taped piece for the ABC affiliate's evening news segment (which was picked up by syndication). Fox News also covered the tournament and ran stories in both afternoon and evening shows. In addition, the Los Angeles Times, the San Diego Tribune and the Orange County Register all did major pieces covering the event and examining the growing impact of the sport. To underscore that this success was no fluke, in the following event in Tampa Media Wave garnered TV exposure from the Fox, NBC, ABC and CBS affiliates as well as print coverage from the Tampa Tribune and the Saint Petersburg Times. This level of coverage has continued at subsequent events.

6. For clients such as UK-based scientific researcher Gemini Genomics and California-based telecom equipment maker Advanced Fibre Communications-both of which were seeking to raise their visibility within the business community and among investors--the lists of placements are long. They include The Wall Street Journal (U.S. and European editions), The New York Times, Reuters, Business Week (U.S. and Euro editions), CNN (various programs), CNBC, CBS Marketwatch, Bloomberg, Forbes and the Financial Times. One might gauge our performance by the fact that Gemini was subsequently acquired by a larger firm and AFC's stock price nearly quadrupled during the year that we promoted their activity.