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HARRY
S. CHITTICK – Managing Director
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Mr. Chittick has been a highly regarded consultant for media affairs
for the last four years. During that period he has helped
major corporations manage their media relations and publicity
campaigns. He has advised senior corporate executives
how to successfully deal with journalists ensuring that
their corporate message was clearly and correctly transmitted
to the public. He worked closely with top foreign government
officials advising them on getting their country's story
told in the U.S. media. Mr. Chittick also is an expert
in media training and crisis management.
Prior to becoming a consultant, Mr. Chittick had a highly
successful and award-winning career as a network television
journalist. For many years he was the Senior West Coast
producer for ABC Network News. He directed coverage of
major news events for programs such as Night Line, 20/20,
World News Tonight with Peter Jennings and Good Morning
America. For two decades Mr. Chittick was the primary
producer for ABC News in Central America. He managed news
operations in Nicaragua, El Salvador, Mexico, Guatemala,
Panama and elsewhere. Among his specialized domestic coverage
areas were technology, electronic entertainment, international
relations and military affairs. He covered eight presidential
elections, six wars and countless disasters.
Mr. Chittick holds a BA in International Relations from
San Francisco State University. He is a Senior Fellow
at the UCLA School of Public Policy. He is married with
one daughter.
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STEVEN
BESCHLOSS – Managing Director
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In his award-winning career as a journalist, Steven Beschloss has conducted
thousands of interviews and written nearly a thousand
stories. His work -- on subjects ranging from business
and international politics to espionage, crime, publishing
and TV -- has appeared in dozens of media outlets, including
The New York Times, The Chicago Tribune, Newsweek, Newsday,
The New Republic, The Village Voice, TV Guide, Washington
Journalism Review, The International Herald-Tribune, Crain's
New York Business, The San Francisco Chronicle and The
Chicago Sun-Times.
As a reporter and columnist, Mr. Beschloss has written
frequently about the media, interviewing and writing about
such noted figures as Viacom's Sumner Redstone, MTV Networks'
Tom Freston and ABC's Peter Jennings. From the United
States and Europe, he has analyzed program content and
business strategy of many major corporations, including
The Tribune Company, Penguin Publishing, Canon Inc., Warner
Bros. and each of the major broadcast networks. During
the last four years, Mr. Beschloss has been a highly-regarded
media specialist, devising media campaigns, generating
media exposure, providing media training and consulting
with top-level business and government leaders.
A graduate of Haverford College and the master's degree
program of Northwestern University's Medill School of
Journalism, Mr. Beschloss also attended a year-long graduate
program at the London School of Economics. While in England,
Beschloss wrote for the London bureaus of The New York
Times and The Chicago Tribune.
Back in the United States, Mr. Beschloss covered business
for The Virginian Pilot and Ledger-Star in Norfolk, Va.
For a seven-part series examining the Sun Belt's boom
and the growing economic disparity between urban and rural
areas, Mr. Beschloss was honored in 1988 as Journalist
of the Year by the UPI Newspaper Association. He subsequently
wrote for Crain's New York Business, where he was awarded
various regional and national awards, and was a Senior
Editor covering television for Norman Lear's Channels
Magazine.
In addition to his consulting with Media Wave, Mr. Beschloss
has continued his writing activity in both the United
States and in Europe. This includes work for documentary
films and journalistically-inspired TV dramas and features.
His program "The Miracle", a fictional documentary
about an American TV journalist in Russia, was the focus
of debate by leading European journalists at the Pompidou
Centre in Paris.
Mr. Beschloss is married and the father of two girls.
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JANE
MERSKY LEDER - Account Executive
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In conjunction with her career as an award-winning journalist and
author, Jane Mersky Leder
has become a highly successful media publicist. She has helped clients as
varied as genomics corporations and national retailers get extensive
media coverage in national publications such as The Wall Street Journal,
USA Today, and Oprah's Magazine, as well as local and national
television. She has used her journalistic skills to develop fresh, timely
pitches and her dogged work ethic to win the respect of writers and
producers.
Ms. Leder has worn many career hats. She
taught high school English (she's a real stickler for good grammar),
reported for a Chicago
newspaper, wrote and produced educational materials and researched and
produced for the ABC-TV affiliate in Chicago.
Since opening her own business twenty years ago, Leder
has authored many books, written feature articles for national
publications ranging from Psychology Today to Woman's Day, and written
video scripts for both the corporate and educational markets.
Ms. Leder's book on teen suicide, Dead
Serious, was named One of the Best Books of the Year for Young Adults by
the American Library Association. Her books and video scripts have been
recognized with awards from the National Council on Foreign Relations and
the National Council for Social Studies.
Ms. Leder holds a B.A. from the University
of Michigan and an M.A. in
English from Roosevelt University.
She has spoken to numerous organizations on subjects ranging from teen
suicide to the sibling relationship. She lives with her husband in Evanston,
Illinois.
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BERNARD
SHUSMAN - Account Executive
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Bernard Shusman is a news and information
junkie. He is a 30-year veteran of NBC News, Newsweek and the General
Electric Broadcasting Group, and is an award-winning producer-director of
corporate and industrial videos. He has also become a very successful
media publicist.
Mr. Shusman, a recipient of the prestigious
George Foster Peabody Award, was a vice president of Newsweek and
creative head of Newsweek’s broadcast production business---a
business that he created, developed and managed for 11 years. His NBC
News experience included stints as a reporter/program producer in Philadelphia,
executive news producer in Chicago
and news director of the NBC-owned station in New
York City.
Mr. Shusman was also corporate news director
for the General Electric Station group. He was responsible for radio and
TV news operations in Denver,
Nashville and Schenectady.
He opened a Washington, D.C.,
bureau to service the stations.
In a most successful freelance production career, Mr. Shusman
worked on an exclusive basis with Quantum Chemical, Suburban Propane and
Hanson Industries. He also lists among his clients
fragrance and cosmetic giants such as Elizabeth Arden, Jean Patou, Clarins USA
and Revlon. During this same period, Mr. Shusman
was the sole video provider for the Port Authority of New York and New
Jersey, the Delaware River Commission and
several foreign presidential candidates.
During the past few years, Mr. Shusman has been
able to develop his skills as a media publicist. It was a natural bridge
from news and informational production. His efforts have produced major
stories in The New York Times, the Wall Street Journal, NBC News, the
Today Show, Newsweek, Playboy, the Philadelphia Inquirer, the
Philadelphia Daily News plus other leading publications and media
outlets.
Mr. Shusman holds a B.A. from the Pennsylvania
State University
and has taken additional courses at the New
School in New
York and the University
of Nebraska in Lincoln.
He has taught undergraduates at Rutgers
University for three years as
a communications adjunct professor. He lives with his wife in New
York City and Remsenburg, New York.
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KIRSI
HAYRINEN - Account Executive
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Kirsi Hayrinen’s
wide-ranging journalistic career has taken her from her native Finland
to America.
As a writer, she has tackled numerous articles for Finland’s
leading newspapers and magazines, including Helsingin
Sanomat, the largest daily newspaper in Scandinavia,
and Suomen Kuvalehti,
a top weekly newsmagazine. Her work – on classical music, theater,
film, social and economic trends, and intriguing personalities –
has led her to relocate first to New York
and now to Los Angeles.
In addition to writing and reporting over the last 12 years, Ms. Hayrinen has also worked as the editor-in-chief of a
cultural magazine for a non-profit organization, a book editor for the
young people’s division of a Finland-based book publishing company,
and the PR and marketing manager for a Helsinki
theater company. Ms. Hayrinen has also done
marketing work for various European-based companies involved in
everything from baby foods to energy.
Since moving to California
four years ago, Ms. Hayrinen has continued to
pursue stories about culture, particularly involving classical music,
opera, theater and ethnic cultures. During the last year, she also has
been developing a book about 1940s Hollywood
and Greta Peck, a Finnish native and the first wife of screen legend
Gregory Peck.
Ms. Hayrinen, who studied theater and drama at
the University of Helsinki,
is married with two young daughters.
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GREG
GUSS - Account Executive
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Greg Guss has been a writer, publisher, and communications
consultant for more than 15 years. His stories have appeared
in newspapers ranging from The New York Times and The
Los Angeles Times to magazines such as Delta's Sky,
The Sporting News, Smoke and Men's Edge. Working overseas
for several years after the fall of the Soviet Union,
he wrote articles and edited wire reports for The Moscow
Tribune, an English-language daily in Russia. Back in
the U.S., he founded and published his own general interest
magazine, Ego, which was distributed nationwide and around
the world.
More recently, Mr. Guss has worked as a public relations
and communications consultant for a Southern California-based
technology company and a Colorado-based nutritional supplement
manufacturer. In addition, he is a screenwriter and working
on a non-fiction book project.
When not on the phone or in front of his keyboard, he
can be found playing beach volleyball or spending time
with his wife and young son.
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