In recent years, there has been an explosion of news media covering the business world. As a result, corporate executives can no longer afford to hide behind their mahogany walls. Inevitably they will face the cameras and the questions. A good story can boost stock prices and a bad story can have a devastating impact.

Without media experience, most executives are on the defensive before the journalist even walks through the door. With media training, you become proactive and able to regain control. You will understand how the media works, what they need and what they expect. You will know how to recognize the ambush interview, the adversarial reporter and how to turn difficult situations to your advantage. You will understand how to tell your story effectively and how to insure that there is a minimum of distortion of your message.

Our media training is conducted by experienced journalists. You will work with network-level camera crews for realistic training. The training covers every aspect of media exposure from telephone interviews to live broadcast. Our specialists will also survey your offices for the best TV interview locations, still photo sites and visual elements for TV. All of this can be accomplished in two half-day sessions.